Diet Coke and Coke Zero

Diet Coke and Coke Zero

Diet Coke

Diet Coke                 In 1886 John Pemberton invented Coca-Cola and sold it to all the customers of an Atlanta pharmacy. Then many more people started buying Coca0Cola as they loved it, so it got very popular. As Coca-Cola was very popular John Pemberton decided   to invent Diet Coke. A no-calrie alternative to Coca-Cola which was almost 100 years later. It made its US debut in 1982 at Radio City in NYC and a year later, Europe next had a taste of it.
Diet Coke was the first product since the very beginning to include the Coca-colatrademarcket name. Since then, the Diet Coke break has now become a cultural phenomenon and Diet Coke packaging has had makeovers from the likes of Diane Von Fustenburg, Karl Lagerfeld , Moshino and Versace.
Diet Coke: the timeline

1983: Diet Coke is launched in Europe

1986: Diet Coke becomes the world’s top low-calorie drink

1990: Advertising Age editors select Diet Coke as the Brand of the Decade

1994: The world gets a glimpse of Lucky Vanous, the original Diet Coke break hunk

1996: Diet Coke announces its partnership with the Grammy Awards

2001 – 2006: Extra flavour! Diet Vanilla Coke, Diet Coke with Lime and Diet Black Cherry Vanilla Coke are all launched in various markets


2012: Jean Paul Gaultier is appointed creative director, designing three bottles and two 

2013: Diet Coke celebrates its 30th birthday. Marc Jacobs is unveiled as the brand’s new creative director. Diet Coke gets its fourth hunk

2015: Diet Coke inspires fans everywhere to #RegretNothing

Coke Zero   Coca-cola Zero or Coke Zero is a product of The Coca-Cola Company. Coke Zero is a low calorie (0.3 kcal per 100ml) drink which is a variation of Coca-Cola itself. It is specifically marketed to men, who are shown to associate diet drinks with woman. It is marked as having a taste that is indistinguishable form standard Coca-Cola, as opposed to Diet coke which is a different flavour. The Coca-Cola Zero logo has generally featured the script coca-Cola logo in red with a white trim on black background, with the word 'Zero' underneath in lower case in the geometric typeface Avenir. Coke Zero was Coca-Colas largest product launch in 22 years. The global compaign was done by creative agency Crispin Porter and Brogusky. It is primlary marketed towards young adult males.
In Australia  the products launch was promoted by a fake font group. The Campaign included outdoor graffiti and online spamming that mentioned a fake blog. Once exposed, consumer advocates assailed the campaign as misleading and established the Zero Coke Movement to comment on the ethics of cokes activities.

In 2013, Coca-Cola swapped the logo on Coca-Cola, Diet Coke and Coke Zero bottles and cans in many European countries with 150 of local most popular names for a summer-long "Share a Coke" campaign.The same campaign was used in North America the following summer.

In 2014, Coca-Cola relaunched Coke Zero with a "Just Add Zero" campaign in the UK and Ireland